Why protect a trademark?
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The brand of a product or service can with the brand name and the image of a company to be synonymous and are an important asset, its value can rise. If you do not apply for protection, third parties may benefit from your investments. Only by registering you purchase the full right in a mark. As owner you have the exclusive right to have your brand to identify goods and services to use and dispose of it (eg to issue licenses). You can prevent others from using an identical or similar signs for identical or similar goods or services.
