Even if a sign meets the definition of a brand, it can not be entered if an absolute ground for refusal exists, ie if the sign:

* No distinctive features, eg Auto24 as a word mark for a car manufacturer or car dealer (The character can still be protected as trademarks under circumstances when, with distinctive original ingredients - combined But then has not the - words or pictures. distinctive element of such a mark no protection),
* Exclusively to designate the kind, quality, quantity, intended purpose, value, geographical origin or time of production of goods or of rendering the service, or other characteristics of goods or services used,
* In the current language or in the bona fide and established practices has become common
* Contrary to public policy or to accepted principles of morality,
* Is likely to deceive the public, for example, about the nature, quality or geographical origin of goods or services.

Other absolute grounds for refusal are attached to the form of goods, the origin of alcoholic beverages and certain official emblems.