What is a brand?
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A trademark is a sign which serves to distinguish the goods and services of one undertaking from those of another. To find in the supermarket Milka Ritter Sport chocolate instead of back and Pepsi instead of Coca-Cola.
Trademarks are words, logos, or other forms of discrimination are represented graphically eignende features. It can involve, for example, the shape of a product, its packaging, sounds or smells.
